Key Deliverables:
- Lead the development of the marketing outreach plan
- Working with the founder to identify target law firms
- Develop the launch strategy/message for each of the targeted segments
- Identify market segments and develop or update buyer/user personas
- Develop launch goals
- Identifies potential project and client opportunities, including active market research
Skills and Requirements
Qualifications:
- Minimum of 2-3 years' experience in a related role
- Education in marketing, communications, English or another related field, or equivalent years of industry experience
- Proven experience developing and executing marketing plans
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have strong organizational and project management skills
- Excellent written and verbal communication skills, as well as copywriting and proofreading skills
- Knowledge of relevant marketing and social media tools is an asset.
- Understanding of marketing principles
- Ability to successfully develop and roll out proposal and marketing procedures, work processes, and tools, along with evidence of past successful management of marketing and communication deliverables
- Law industry experience is a nice to have
Welcome to Lex IT Limited, the advanced information technology startup company paving the way to practising law in the future.
Founded in 2021 by Nanette Kwong, an experienced litigation lawyer with 20 years of private practice in Hong Kong and London, our aim is to bring the practice of law into the 21st century with our innovative and insightful technology.
Company Awards
Details of awards will be provided during the initial screening.
Company Benefits
Details of benefits will be provided during the initial screening.
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