Senior Marketing Cloud Technologist

$78,000 - 97,000 / YEAR


As the senior subject matter expert (SME) in Salesforce Marketing Cloud technology in the CRM and Loyalty department, this role will lead various MarTech initiatives with the focus of the maintenance, integration and enhancement of BCLC’s Salesforce Marketing Cloud technology at an enterprise level, and provide expertise in the development of automated solutions to support business needs.

BCLC (British Columbia Lottery Corporation)

BCLC (British Columbia Lottery Corporation)


Vancouver, British columbia

Hiring Bonus ~ $970 CAD

Referral Reward ~ $4,850 CAD

Key Accountabilities:

  • Leads the improvement of Salesforce Marketing Cloud technology infrastructure, including enhancing the platform capabilities, security, and integration.
  • Works with Salesforce Support, external vendors, and internal technical staff to resolve complex technical problems; researches and leads the implementation of new features and upgrades.
  • Offers expertise and development support in marketing automation, campaign management, and 1:1 marketing engagement across multiple online channels (social media, mobile, email, and web).
  • With the guidance of the Manager of Marketing Technology, provides the consultation, development of the product roadmap, and implementation of the Marketing Cloud on an Enterprise level for Business Technology, MarTech, CRM, and Technical Service Agile teams, etc.
  • Translates marketing strategies and business requirements into actionable marketing technology solutions and operations.
  • Works with the Manager of Marketing Technology to design, develop and discover future state architecture.
  • Provides training and coaching to Enterprise Digital Marketing Specialists and Intermediate Marketing Cloud Technologists.

Skills and Requirements

Education and Experience

  • Bachelor’s Degree or Diploma in business (marketing focus preferred), computer science, or equivalent;
  • 4-6 years of related experience, which includes senior technical experience in Salesforce Marketing Cloud; experience to include:
    • Advanced experience of Email Studio, Social Studio, Ad Studio, and Automation Studio, Journey Builder, Audience Builder;
    • Developer Installed Packages inside of Salesforce Marketing Cloud;
    • Salesforce Marketing Cloud implementations;
  • Salesforce Certified Marketing Cloud Consultant certification and Email Marketing Specialist certification is required;
  • An equivalent combination of education and experience may be considered.

Technical Requirements

  • Expert knowledge and skills in:
    • Salesforce Service Cloud and the Salesforce Ecosystem;
    • Salesforce Marketing Cloud Connect and system requirements/limitations;
    • CAN-SPAM, CASL and familiarity with GDPR;
    • AMPScript and SQL;
  • Solid knowledge and skills in:
    • Contact Model and Attribute Groups (SubscriberKey, Contact ID and Channel Address Order in Data Designer);
    • customer segmentation, master data management, 1:1 360 Marketing;
    • SOAP and REST API, specifically for Salesforce Marketing Cloud;
    • SSJS and JavaScript;
    • coding solid best practice Responsive Email HTML;
    • unique Email Marketing challenges such as IP-warmup and email deliverability;
  • Excellent interpersonal, problem-solving and analytical thinking skills;
  • Strong written and verbal communication skills;
  • Exceptional time management and multi-tasking skills; experience managing scope of work, project timelines and stakeholder communications;
  • Ability to develop customized presentations, demonstrations, and prototypes to prove the solution’s business value to stakeholders;
  • Highly proactive and self-motivated, able to work effectively in ambiguous situations;
  • Solid business acumen with the ability to analyze business situations and develop creative technical solutions.

The British Columbia Lottery Corporation is a Canadian Crown corporation offering a range of gambling products including lottery tickets, casinos and legal online gambling. It is based in Kamloops, with a secondary office in Vancouver.

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    Company Benefits

    Our CEO, Jim Lightbody, says that “If you take care of your people, they will take care of your customers. If you take care of your customers, they will take care of your business.” At BCLC, we focus upon enhancing our employee’s overall experience by creating a culture that is people centric and driven by innovation to deliver exceptional business results. A key component of our enhanced employee experience is helping employees balance their career and personal life by offering a competitive compensation and benefits package. Below are just a few highlights.

    Health and Well-Being
    Our health and well-being plans are comprehensive and flexible to fit your lifestyle and keep you and your family healthy. In addition to the basics like massage, physiotherapy, vision, medical, dental and travel insurance we also promote well-being at work with lunchtime programs like bootcamp, yoga or run club and access to fitness facilities and bike storage.

    Vacation and Work Flexibility
    We know our employees have diverse needs and interests so at BCLC we have options. You can choose to buy or sell vacation days, work flexible hours to fit your lifestyle or consider a deferred salary leave for continuing your education or setting off on an extended travel experience.

    Planning for Retirement
    BCLC is committed to supporting you and helping you achieve long-term financial security during retirement. Our defined benefit pension plan is designed to give you peace of mind, and you can plan ahead even more by contributing to RRSP or TFSA accounts.

    Employee Extras
    We believe that having fun and enjoying life are as important as working hard. To foster this culture we make extras a priority too. We encourage our employees to give back to their community by offering time in lieu for volunteering, we have a corporate recognition program so that you can be recognized in a way that actually matters to you and we foster technology empowerment with our computer purchase plan. We also subsidize our cafeteria, social and team-building events throughout the year as well as wellness programs for all staff.

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